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Truly optimizing your website for good search engine placement can be a long, uphill battle given the amount of competition. However, here are five quick tips that will improve your visibility to search engines that also correct common website design mistakes.
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete. With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business. This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches. It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important. By focusing on the most critical factors, you can help your site's placement in searches.