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Website Design and Digital Marketing

December 2010

Cheking Your Riting

Sun, 12/05/2010 - 03:12 -- admin

Woodworkers have an expression, "Measure twice, cut once," that applies to any craftperson, whether it is in building a cabinet, a website, or writing a book.  When writing any copy, it is tempting to get to the end of the process, read it through once, then commit it to public attention.  This spontaneous approach to writing may be appealing, but spelling errors can very quickly destroy the credibility of your content, regardless of how on target the message is.

Focus Your Website Content

Sat, 12/11/2010 - 03:22 -- admin

Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete.  With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business.  This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.

5 More SEO Tips for Optimizing Your Website

Sat, 12/18/2010 - 04:04 -- admin

In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches.  It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important.  By focusing on the most critical factors, you can help your site's placement in searches.