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hpdDesign

Website Design and Digital Marketing

January 2014

Internet Analytics for Measuring Success

Sat, 01/18/2014 - 06:16 -- Hugh Daniel

Even among experienced marketers it is common to underuse the measurement tools available for determining the success of internet marketing campaigns. So it is perhaps not surprising that many business owners and organizational managers have an incomplete understanding of how metrics can help them improve both the reach and the cost effectiveness of their marketing messages.