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How you say something is just as important as what you say.
This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us. There are several things at play here:
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose. The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.
Several people I know have recently had their email addresses hijacked in the theft of addresses from Epsilon. I’ve gotten emails now that appeared to be from these people and were clearly spam. They were unopened by me and I quickly, dispassionately and with no regrets hit the delete button for them.
Of course, the most prominent characteristics of spam emails are:
Nearly the most important aspect of a website design is its usability. "Usability" is an umbrella term embracing the entire visitor experience while on your website. Is important information easy to find? Do links carry you logically to related content? Following several key guidelines can help keep your site visitor experience from devolving from interest into frustration.
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete. With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business. This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.
When do you not need a content management system as a framework for your website? Put simply--when all you want is an online "business card." With customers increasingly searching the internet to find out about a company that has products or services in which they are interested, being visible online is a crucial part of those prospect's decision making process.
What is your internet presence telling the world about who you are? How is it affecting your ability to do business, find a job, or close sales?
That is the question. Should your new small business website be a Content Management System (like Drupal, Wordpress or Joomla) or a site built with software like Dreamweaver or with straight HTML/PHP programing? There are advantages and disadvantages to both classes of website technologies.
Deciding what content to put on your new website can be the most challenging aspect. By content, I'm referring to all the text (including descriptions, contact information, product pitches, marketing copy, and blog posts) and the images (photos of the store, the owner, the products, the pets, etc.).
When most people start out thinking about having a website, they tend to think in general terms about the look of the site and with hopes of finding new customers. It is my job to try to expose the different elements that go into making this work. Critical elements in building the website are choosing colors, organizing the site content to make it easy to use, writing content that is useful and compelling, selecting images and photos that contribute to a rich visual experience, graphics that fit into existing branding, and determining what features (calendar, tips, email opt-ins, quotes,
