Website Design

S.P.U.D. Tennis Tournament Website

Sat, 05/30/2015 - 07:38 -- Hugh Daniel

A recent website completed by hpdDesign was for the S.P.U.D. 2015 tournament. S.P.U.D. stands for "Special Populations Unified Doubles" and is a tournament sponsored by Tennis Nashville, the local community tennis association of USTA Southern. The date for the 2nd Annual S.P.U.D. Tournament is July 25, 2015 and it will be held at the Centennial Sportsplex Tennis Center in Nashville, Tennessee.

New Website Completed for Thom Druffel's Metro Council Campaign

Fri, 03/06/2015 - 07:26 -- Hugh Daniel
hpdDesign has just completed a website for Thom Druffel's campaign for Metro Council using Adobe Business Catalyst. Thom needed a website that would have a contemporary, clean look, but could also provide a vehicle for volunteer sign-ups, campaign updates, news and photos. The ability to use PayPal for campaign contributions was another important design element.
 

hpdDesign Adds Adobe Business Catalyst to Service Offerings

Tue, 12/23/2014 - 12:00 -- Hugh Daniel
hpdDesign is pleased to announce that we are now an Adobe® Business Catalyst Partner and have added this powerful content management system to our available design frameworks. 
 
It is a challenge to manage mulitple accounts (website, email service, customer database, web statistics) and remember your logins and how to use the admin interface for each. Adobe Business Catalyst provides an integrated platform to manage customers, internet marketing, ecommerce, analytics, event registrations, and blogging, all in a full-featured content management system. 

Internet Analytics for Measuring Success

Sat, 01/18/2014 - 06:16 -- Hugh Daniel

Even among experienced marketers it is common to underuse the measurement tools available for determining the success of internet marketing campaigns. So it is perhaps not surprising that many business owners and organizational managers have an incomplete understanding of how metrics can help them improve both the reach and the cost effectiveness of their marketing messages.

Building a Website

Tue, 12/17/2013 - 13:57 -- Hugh Daniel

An analogy can be drawn between building a website and building a house. Although we tend to think of sites as being built by a "web designer," they are actually a team effort.

Putting together a unique, engaging website requires a variety of design, content development and programming skills. On a small website, these skills will typically reside in a single designer or small design team. For a larger website, you may see specialists tackling different aspects of the project.

Writing Content for your Website

Sat, 11/02/2013 - 07:59 -- admin63

How you say something is just as important as what you say.

This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us.  There are several things at play here:

Judging Email Marketing Campaign Success based on Analytics

Tue, 10/08/2013 - 07:53 -- Hugh Daniel

There are many reasons for implementing an email marketing program that are additional to getting a direct sale.  These include branding, reminders, product education and just plain staying in touch with your customers.  In some ways, the last item is one of the more important, keeping in mind the proverbial seven touches needed for a sale.  It is possible to use analytics to track who is opening emails, clicking on links and to use the information as a guide as to who is a pre-qualified lead for sales follow-up.

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