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hpdDesign

Website Design and Digital Marketing

Website Design and Management Blog

Touching on web design, website management, book publishing, internet marketing and various other subjects that seem appropriate for comment. All of the topics that I write on are based on direct experience and mirror advice given to clients as part of internet presence management or to authors who are self-publishing their books. Click on either the title or "Read more of this post..." to read the full post.  Let me know if you have any questions. ~ Hugh Daniel

Building a website
An analogy can be drawn between building a website and building a house. Although we tend to think of sites as being built by a "web designer," they are actually a team effort. Putting together a unique, engaging website requires a variety of design, content development and programming... Read more of this post...
Writing content for your website
How you say something is just as important as what you say. This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us.  There are several things at play here:... Read more of this post...
Every author's dream is to have a literary agent who will quickly get back with you to sign a wonderful, all-inclusive contract with a major publisher who is thrilled at the opportunity to handle your book.  Wouldn't that be great? Unfortunately, this dream happens to only a relative... Read more of this post...
There are many reasons for implementing an email marketing program that are additional to getting a direct sale.  These include branding, reminders, product education and just plain staying in touch with your customers.  In some ways, the last item is one of the more important, keeping in... Read more of this post...
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose.  The content (text) on your webpage is weighted heavily in determining what the robots will report about what your... Read more of this post...
At the most basic level, the design philosophy for a majority of business websites can be classed into two groups. The first group are those that are designed to get the highest listing on search engines for keyword searches through focusing on search engine optimization strategies. The second... Read more of this post...
Several people I know have recently had their email addresses hijacked in the theft of addresses from Epsilon.  I’ve gotten emails now that appeared to be from these people and were clearly spam. They were unopened by me and I quickly, dispassionately and with no regrets hit the delete button... Read more of this post...
We all want great listings and high placement for keywords on search engines.  Companies and individuals are all fairly eager to research keywords and spend some effort (some more than others) and money (also some more than others) on targeting keywords and optimizing webpages.  This... Read more of this post...
As a way to keep connected or as an opportunity to create new connections, one of the best communication tools you can use is an email newsletter.  It provides opportunities to: Let people know about new products, services, books, websites, etc. Say where you or your company will... Read more of this post...

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