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hpdDesign

Website Design and Digital Marketing

Website Design and Management Blog

Touching on web design, website management, book publishing, internet marketing and various other subjects that seem appropriate for comment. All of the topics that I write on are based on direct experience and mirror advice given to clients as part of internet presence management or to authors who are self-publishing their books. Click on either the title or "Read more of this post..." to read the full post.  Let me know if you have any questions. ~ Hugh Daniel

Nearly the most important aspect of a website design is its usability.  "Usability" is an umbrella term embracing the entire visitor experience while on your website.  Is important information easy to find?  Do links carry you logically to related content? Following several key... Read more of this post...
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches.  It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally... Read more of this post...
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete.  With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your... Read more of this post...
Truly optimizing your website for good search engine placement can be a long, uphill battle given the amount of competition.  However, here are five quick tips that will improve your visibility to search engines that also correct common website design mistakes. 1. There is a great... Read more of this post...
Woodworkers have an expression, "Measure twice, cut once," that applies to any craftperson, whether it is in building a cabinet, a website, or writing a book.  When writing any copy, it is tempting to get to the end of the process, read it through once, then commit it to public attention.... Read more of this post...
When do you not need a content management system as a framework for your website?  Put simply--when all you want is an online "business card."  With customers increasingly searching the internet to find out about a company that has products or services in which they are interested, being... Read more of this post...
Everytime I go to John Kremer's website, www.bookmarket.com, I am amazed by what an incredibly rich resource it is for authors and publishing companies.  In addition to a bunch of free white papers with tips on marketing, the site has additional resources that can be purchased for very... Read more of this post...
What is your internet presence telling the world about who you are?  How is it affecting your ability to do business, find a job, or close sales? The majority of prospects, customers or even vendors today actively look for your internet presence to provide more details about you, your... Read more of this post...
That is the question.  Should your new small business website be a Content Management System (like Drupal, Wordpress or Joomla) or a site built with software like Dreamweaver or with straight HTML/PHP programing?  There are advantages and disadvantages to both classes of website... Read more of this post...

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