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A major key to growing your website traffic is to take many small actions that, when combined, will drive more new traffic to your website and increase repeat visits. This list of basic, essential promotional activities will help your efforts to grow traffic without costing an arm and a leg and you will see results almost immediately.
How you say something is just as important as what you say.
This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us. There are several things at play here:
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose. The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches. It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important. By focusing on the most critical factors, you can help your site's placement in searches.
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete. With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business. This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.
When do you not need a content management system as a framework for your website? Put simply--when all you want is an online "business card." With customers increasingly searching the internet to find out about a company that has products or services in which they are interested, being visible online is a crucial part of those prospect's decision making process.
That is the question. Should your new small business website be a Content Management System (like Drupal, Wordpress or Joomla) or a site built with software like Dreamweaver or with straight HTML/PHP programing? There are advantages and disadvantages to both classes of website technologies.
When most people start out thinking about having a website, they tend to think in general terms about the look of the site and with hopes of finding new customers. It is my job to try to expose the different elements that go into making this work. Critical elements in building the website are choosing colors, organizing the site content to make it easy to use, writing content that is useful and compelling, selecting images and photos that contribute to a rich visual experience, graphics that fit into existing branding, and determining what features (calendar, tips, email opt-ins, quotes,
