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hpdDesign has just completed a website for Thom Druffel's campaign for Metro Council using Adobe Business Catalyst. Thom needed a website that would have a contemporary, clean look, but could also provide a vehicle for volunteer sign-ups, campaign updates, news and photos. The ability to use PayPal for campaign contributions was another important design element.There are many reasons for implementing an email marketing program that are additional to getting a direct sale. These include branding, reminders, product education and just plain staying in touch with your customers. In some ways, the last item is one of the more important, keeping in mind the proverbial seven touches needed for a sale. It is possible to use analytics to track who is opening emails, clicking on links and to use the information as a guide as to who is a pre-qualified lead for sales follow-up.
Several people I know have recently had their email addresses hijacked in the theft of addresses from Epsilon. I’ve gotten emails now that appeared to be from these people and were clearly spam. They were unopened by me and I quickly, dispassionately and with no regrets hit the delete button for them.
Of course, the most prominent characteristics of spam emails are:
