FREE QUOTE | CONTACT US | 
hpdDesign has just completed a new website for Thompson Gynecology. Dr. Thompson wanted to get better long-term control of website hosting and to update a 4-year old, non-responsive website, but wanted to retain the warm and welcoming feeling of the existing theme.
A recent website completed by hpdDesign was for the S.P.U.D. 2015 tournament. S.P.U.D. stands for "Special Populations Unified Doubles" and is a tournament sponsored by Tennis Nashville, the local community tennis association of USTA Southern. The date for the 2nd Annual S.P.U.D. Tournament is July 25, 2015 and it will be held at the Centennial Sportsplex Tennis Center in Nashville, Tennessee.
hpdDesign has just completed a website for Thom Druffel's campaign for Metro Council using Adobe Business Catalyst. Thom needed a website that would have a contemporary, clean look, but could also provide a vehicle for volunteer sign-ups, campaign updates, news and photos. The ability to use PayPal for campaign contributions was another important design element.What are the digital marketing trends in 2015 that will affect every business, from small websites to big-box store gateways? How can you take advantage of them to improve your visitor experience or get new buyers, even with limited time and personnel resources?
Even among experienced marketers it is common to underuse the measurement tools available for determining the success of internet marketing campaigns. So it is perhaps not surprising that many business owners and organizational managers have an incomplete understanding of how metrics can help them improve both the reach and the cost effectiveness of their marketing messages.
An analogy can be drawn between building a website and building a house. Although we tend to think of sites as being built by a "web designer," they are actually a team effort.
Putting together a unique, engaging website requires a variety of design, content development and programming skills. On a small website, these skills will typically reside in a single designer or small design team. For a larger website, you may see specialists tackling different aspects of the project.
How you say something is just as important as what you say.
This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us. There are several things at play here:
There are many reasons for implementing an email marketing program that are additional to getting a direct sale. These include branding, reminders, product education and just plain staying in touch with your customers. In some ways, the last item is one of the more important, keeping in mind the proverbial seven touches needed for a sale. It is possible to use analytics to track who is opening emails, clicking on links and to use the information as a guide as to who is a pre-qualified lead for sales follow-up.
