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One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose. The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.
At the most basic level, the design philosophy for a majority of business websites can be classed into two groups. The first group are those that are designed to get the highest listing on search engines for keyword searches through focusing on search engine optimization strategies.
We all want great listings and high placement for keywords on search engines. Companies and individuals are all fairly eager to research keywords and spend some effort (some more than others) and money (also some more than others) on targeting keywords and optimizing webpages. This is time and money well spent.
Nearly the most important aspect of a website design is its usability. "Usability" is an umbrella term embracing the entire visitor experience while on your website. Is important information easy to find? Do links carry you logically to related content? Following several key guidelines can help keep your site visitor experience from devolving from interest into frustration.
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches. It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important. By focusing on the most critical factors, you can help your site's placement in searches.
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete. With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business. This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.
Truly optimizing your website for good search engine placement can be a long, uphill battle given the amount of competition. However, here are five quick tips that will improve your visibility to search engines that also correct common website design mistakes.
When do you not need a content management system as a framework for your website? Put simply--when all you want is an online "business card." With customers increasingly searching the internet to find out about a company that has products or services in which they are interested, being visible online is a crucial part of those prospect's decision making process.
What is your internet presence telling the world about who you are? How is it affecting your ability to do business, find a job, or close sales?
That is the question. Should your new small business website be a Content Management System (like Drupal, Wordpress or Joomla) or a site built with software like Dreamweaver or with straight HTML/PHP programing? There are advantages and disadvantages to both classes of website technologies.
