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A major key to growing your website traffic is to take many small actions that, when combined, will drive more new traffic to your website and increase repeat visits. This list of basic, essential promotional activities will help your efforts to grow traffic without costing an arm and a leg and you will see results almost immediately.
How you say something is just as important as what you say.
This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us. There are several things at play here:
There are many reasons for implementing an email marketing program that are additional to getting a direct sale. These include branding, reminders, product education and just plain staying in touch with your customers. In some ways, the last item is one of the more important, keeping in mind the proverbial seven touches needed for a sale. It is possible to use analytics to track who is opening emails, clicking on links and to use the information as a guide as to who is a pre-qualified lead for sales follow-up.
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose. The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches. It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important. By focusing on the most critical factors, you can help your site's placement in searches.
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete. With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business. This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.
Truly optimizing your website for good search engine placement can be a long, uphill battle given the amount of competition. However, here are five quick tips that will improve your visibility to search engines that also correct common website design mistakes.
Deciding what content to put on your new website can be the most challenging aspect. By content, I'm referring to all the text (including descriptions, contact information, product pitches, marketing copy, and blog posts) and the images (photos of the store, the owner, the products, the pets, etc.).
