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A major key to growing your website traffic is to take many small actions that, when combined, will drive more new traffic to your website and increase repeat visits. This list of basic, essential promotional activities will help your efforts to grow traffic without costing an arm and a leg and you will see results almost immediately.
What are the digital marketing trends in 2015 that will affect every business, from small websites to big-box store gateways? How can you take advantage of them to improve your visitor experience or get new buyers, even with limited time and personnel resources?
Even among experienced marketers it is common to underuse the measurement tools available for determining the success of internet marketing campaigns. So it is perhaps not surprising that many business owners and organizational managers have an incomplete understanding of how metrics can help them improve both the reach and the cost effectiveness of their marketing messages.
There are many reasons for implementing an email marketing program that are additional to getting a direct sale. These include branding, reminders, product education and just plain staying in touch with your customers. In some ways, the last item is one of the more important, keeping in mind the proverbial seven touches needed for a sale. It is possible to use analytics to track who is opening emails, clicking on links and to use the information as a guide as to who is a pre-qualified lead for sales follow-up.
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose. The content (text) on your webpage is weighted heavily in determining what the robots will report about what your site should be indexed for, especially the first sentence or paragraph on the page.
At the most basic level, the design philosophy for a majority of business websites can be classed into two groups. The first group are those that are designed to get the highest listing on search engines for keyword searches through focusing on search engine optimization strategies.
We all want great listings and high placement for keywords on search engines. Companies and individuals are all fairly eager to research keywords and spend some effort (some more than others) and money (also some more than others) on targeting keywords and optimizing webpages. This is time and money well spent.
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches. It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally important. By focusing on the most critical factors, you can help your site's placement in searches.
What is your internet presence telling the world about who you are? How is it affecting your ability to do business, find a job, or close sales?
