Website Design and Management Blog

Touching on web design, website management, book publishing, internet marketing and various other subjects that seem appropriate for comment. All of the topics that I write on are based on direct experience and mirror advice given to clients as part of internet presence management or to authors who are self-publishing their books. Click on either the title or "Read more of this post..." to read the full post.  Let me know if you have any questions. ~ Hugh Daniel

New Website for Thom Druffel for Metro Council
New Website Completed for Thom Druffel's Metro Council Campaign
hpdDesign has just completed a website for Thom Druffel's campaign for Metro Council using Adobe Business Catalyst. Thom needed a website that would have a contemporary, clean look, but could also provide a vehicle for volunteer sign-ups, campaign updates, news and photos. The ability to use... Read more of this post...
SEO/SEM Goals and Objectives
Setting SEO/SEM Goals and Objectives
Setting search engine optimization goals and the objectives to be achieved to reach your goals, can be a challenging, but extremely positive cooperative effort between the business and the SEO service provider. The business owner knows what they would like their digital marketing efforts to... Read more of this post...
Crosscurrents by William Beck soon to be released
Crosscurrents by William Beck Soon to be Released
William Beck's latest book, Crosscurrents, has just been completed and will soon be available as a trade paperback, hardback with dust jacket and Kindle edition. The cover design and interior typography were done by hpdDesign. The book is an action/adventure novel featuring a fast-paced story and... Read more of this post...
6 Internet Marketing Trends for 2015
6 Internet Marketing Trends for 2015 Affecting Your Business
What are the digital marketing trends in 2015 that will affect every business, from small websites to big-box store gateways? How can you take advantage of them to improve your visitor experience or get new buyers, even with limited time and personnel resources? #6 - The Increasing Importance of... Read more of this post...
Build an online business
hpdDesign Adds Adobe Business Catalyst to Service Offerings
hpdDesign is pleased to announce that we are now an Adobe® Business Catalyst Partner and have added this powerful content management system to our available design frameworks.    It is a challenge to manage mulitple accounts (website, email service, customer database, web... Read more of this post...
Leaving Laodicea by Scott McPherson
New Financial Management Book by J. Scott McPherson
hpdDesign has just completed the book design, website deployment and Kindle book conversion for Scott McPherson's new book, Leaving Laodicea, A Christian's Guide to Biblical Wealth Management. Filled with insights and expert advice, Scott shares with readers an examination and application of... Read more of this post...
Use analytics reports for performance monitoring
Internet Analytics for Measuring Success
Even among experienced marketers it is common to underuse the measurement tools available for determining the success of internet marketing campaigns. So it is perhaps not surprising that many business owners and organizational managers have an incomplete understanding of how metrics can help them... Read more of this post...
Building a website
Building a Website
An analogy can be drawn between building a website and building a house. Although we tend to think of sites as being built by a "web designer," they are actually a team effort. Putting together a unique, engaging website requires a variety of design, content development and programming... Read more of this post...
Writing content for your website
Writing Content for your Website
How you say something is just as important as what you say. This can be a challenge, especially for subject matter experts who either want to expound upon their speciality, or just naturally talk about five miles over the heads of most of us.  There are several things at play here:... Read more of this post...

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