Website Design and Management Blog

Touching on web design, website management, book publishing, internet marketing and various other subjects that seem appropriate for comment. All of the topics that I write on are based on direct experience and mirror advice given to clients as part of internet presence management or to authors who are self-publishing their books. Click on either the title or "Read more of this post..." to read the full post.  Let me know if you have any questions. ~ Hugh Daniel

Judging Email Marketing Campaign Success based on Analytics
There are many reasons for implementing an email marketing program that are additional to getting a direct sale.  These include branding, reminders, product education and just plain staying in touch with your customers.  In some ways, the last item is one of the more important, keeping in... Read more of this post...
Writing Keyword Rich Content for Search Engines
One of the most important factors in getting good placement for your website in keyword searches is to make it easy for the search engine robots to discover your site's purpose.  The content (text) on your webpage is weighted heavily in determining what the robots will report about what your... Read more of this post...
Types of Business Websites
At the most basic level, the design philosophy for a majority of business websites can be classed into two groups. The first group are those that are designed to get the highest listing on search engines for keyword searches through focusing on search engine optimization strategies. The second... Read more of this post...
Don't Open That Email!
Several people I know have recently had their email addresses hijacked in the theft of addresses from Epsilon.  I’ve gotten emails now that appeared to be from these people and were clearly spam. They were unopened by me and I quickly, dispassionately and with no regrets hit the delete button... Read more of this post...
When a Search Engine Listing is NOT a Good Thing
We all want great listings and high placement for keywords on search engines.  Companies and individuals are all fairly eager to research keywords and spend some effort (some more than others) and money (also some more than others) on targeting keywords and optimizing webpages.  This... Read more of this post...
Designing for Usability
Nearly the most important aspect of a website design is its usability.  "Usability" is an umbrella term embracing the entire visitor experience while on your website.  Is important information easy to find?  Do links carry you logically to related content? Following several key... Read more of this post...
5 More SEO Tips for Optimizing Your Website
In a recent LinkedIn group discussion, it was said that there are some 200 factors that go into Google's algorithm that calculates where to position your website in searches.  It would be a full-time job to constantly monitor all those factors, but, fortunately, not all of them are equally... Read more of this post...
Focus Your Website Content
Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete.  With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your... Read more of this post...
5 Quick Tips to Improve Your Site SEO
Truly optimizing your website for good search engine placement can be a long, uphill battle given the amount of competition.  However, here are five quick tips that will improve your visibility to search engines that also correct common website design mistakes. 1. There is a great... Read more of this post...

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