Nearly all businesses have a wide range of services and products in their sales portfolio to enable them to stay diversified and to compete. With so many different things to let customers know about, the tendency is to try to use your home page to tell everybody, everything about your business. This results in a cluttered, unfocused page that may lose your visitor instantly because it is impossible for them to quickly glean your site purpose.
When designing (or redesigning) your website, try to focus on only the most important, core business activities. Feature them prominently. Use the navigation bars or sidebars to introduce other parts of your business that do not represent your central business mission. Because of the need to identify key activities, preparing your website can be a great tool as part of your continuous process of business evaluation.
Focusing your content in this way also helps search engines correctly index your site by emphasizing keywords that reflect your core competencies. If you are selling big widgets for $10,000 and widget covers for $10, you want to optimize your page so that search engines return results for the big widgets.
Having clean, concise, focused home page content will help keep visitors from "bouncing" off your site. The longer they stay, the more they read, the better chance you have of turning a site visitor into a customer.
